The Cheapside Business Alliance (CBA) was established in 2015 as a Business Improvement District* – bringing together the business community to work in partnership with the City Corporation, building a sustainable and dynamic destination in the heart of the City of London. The CBA spans a number of Wards but incorporates the whole of Walbrook Ward at its eastern extremity.
Over the last decade we have seen the whole area re-emerge as a premier retail and cultural quarter, becoming one of the City of London’s leading shopping districts. The challenge is to help define this prestigious location and build on the area’s unique charm, positioning it as a seven-day destination.
The CBA working in partnership with the City of London Corporation has developed The Cheapside Privilege Card. The Privilege Card offers a range of discounts and promotional offers in and around Cheapside to city workers. Please see the CBA website for further details.
As a partnership, the Cheapside Business Alliance demonstrates a strong track record of delivery, working in partnership with a range of stakeholders, across five strategic themes – identified as priority areas for investment by the local business community;
• Employment, Enterprise and Training
• Environment, Signage and Way finding
• Tourism and Culture
• Business Awareness and Networking
• Marketing and Promotion
There has been a focus on delivering a number of core social values through employment and business engagement activities. Since 2015, 200 people have been placed into employment. The Cheapside Privilege Card has been implemented and distributed to over 22,000 individuals with access to over 65 promotional offers and discounts across the area.
In 2019/2020, the CBA will celebrate completion of its first five year term. Through working together with the City Corporation, the CBA has successfully delivered on key issues such as air quality, consolidation of services, waste collection and investment in green infrastructure.
For more information on CBA please email:
Tel: 020 7332 1786
*A Business Improvement District (BID) is a geographical area in which the local businesses have voted to invest collectively to improve their environment. BIDs are business-led organisations funded by a mandatory levy on all eligible businesses following a successful ballot. Once voted by businesses, a BID term operates for a maximum of five years, before undertaking a renewal ballot
Peter Bennett 